Our Blueprint

How We Win

Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.

How We Get There

Supply Chain Transformation

  • Fulfillment andDelivery Optimization
  • Order Management Optimization

Customer Engagement

  • Own the Pro
  • Associate Engagement

Operational Efficiency

  • Store Simplification
  • In Stock Execution

Merchandising Excellence

  • Improve Productivity
  • Drive Localization
  • Improve Reset Execution
  • Improve Digital Experiences

Who We Are

Our core behaviors help us lead by example to achieve our mission and bring out the best in each other.


Who We Serve

Who We Serve


  • Michael and Jessica are first-time home owners after renting for several years and see their home as an important extension of their identity.
  • As a young family, they enjoy taking on home improvement projects together. They take pride in the completed project and being able to show off that instagram worthy moment.
  • With limited funds, skills and confidence however, they are looking for projects that require lower investment or risk, but still make a big impact on their older home and provide a sense of instant gratification.
  • As a digital first generation, their phone is in hand and a resource at all times – during research and inspiration, purchasing online or in-store and seeing the project through to completion.
  • Michael and Jessica represent the older Millennial with an age range of 31-39 and a median income of $72K. This subgroup represents 51% of the total Millennial population.

Who We Serve


  • David is a third-generation electrician.
  • He owns and runs most aspects of his family
    business, including new business, customer service, manager — not to mention laborer.
  • He gets a charge out of seeing his hard work and problem-solving come to life for his customers.
  • David values quick in and out trips to his supplier because he sees time as money and doesn’t want to waste either.
  • In the next three months, he’ll spend more than $20,000 on tools and materials to support his business.

Who We Serve

Light DIY

  • Beth is a boomer living in the suburban South with her husband, Tom.
  • They’re empty nesters who’ve been in their new home for just a few years.
  • Beth likes enhancing their home with the help of her husband, Tom.
  • She is a gardener and recruits Tom to help out on some of her outdoor projects.
  • Beth and Tom are both loyal to Lowe’s because of the approachable, helpful associates and the bright aisles filled with stylish products.

Who We Serve

Heavy DIY

  • Rob and his wife, Amy, are Gen Xers and DIYers through and through.
  • They’ve got money to spend and love to use it on improving their older suburban home.
  • This couple is confident in their abilities — neither are afraid to get their hands dirty.
  • They’ve even taken on big renovations together, including building a deck.
  • Over the years, they’ve collected a lot of tools. Rob considers his toolshed a reflection of his skill.