Lowe’s to get fans ready for Kickoff with NFL-branded products, a new online video series and two NFL team partnerships
MOORESVILLE, N.C. (August 19, 2019) – Lowe’s Companies, Inc. (NYSE: LOW) announced today that it will carry more than 10,000 licensed NFL-branded merchandise items on Lowes.com/NFL and will launch an online video “homegating” series that will inspire fans as they prepare for the NFL season.
Whether fans are preparing for a tailgate or a homegate, Lowe’s will offer licensed NFL and team product across categories including:
• Tailgating and homegating – chairs, canopies, games
• Grills and grill accessories
• Décor – rugs, wall art, lamps, furniture, throws, bedding
• Hydration – drinkware, hard and soft coolers, barware
• Garden décor – flags and statues
• Automotive – decals, license plates, flags, mats
• Pet – collars, jerseys, toys
• Holiday – ornaments and inflatables
“We are proud to offer NFL fans across the United States products that will take their tailgates and homegates to the next level,” said Bill Boltz, executive vice president, merchandising. “Just like fans looking to up their game, we are focused on expanding our product selection to offer customers even more of what they’re looking for while providing a personalized shopping experience online and in-store.”
Lowe’s will showcase some of these items in a new online video series, called NFL Homegating Makeovers by Lowe’s, which follows three football-themed home makeovers in one of three primary homegating areas – kitchen, living room and patio. Lowe’s partnered with the Carolina Panthers, Dallas Cowboys, Philadelphia Eagles and popular DIYer Monica Mangin to complete the makeovers for three families.
In addition to the series, Lowe’s has renewed its partnership with the Carolina Panthers and is proud to announce a new partnership with the Dallas Cowboys. The multi-year partnerships will allow Lowe’s to provide unique NFL experiences for customers and associates around home games and throughout the season, including at key moments such as a club’s Salute to Service game.
Details of the partnerships are not being disclosed.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.