An unbiased, industry-leading standard.
A measure of success.
A sign of a company’s commitment and effort in creating benefits for the military community.
That’s what the Military Friendly® recognition means. When an organization receives a Military Friendly® designation, it demonstrates they’re active and successful in providing an environment that’s supportive of military personnel, veterans and military families.
That’s why Lowe’s is proud to have recently been named a Top 10 Military Friendly® Brand.
Founded by WWII veteran Carl Buchan, Lowe’s has long been dedicated to supporting those in the military community, whether they are a customer or an employee. In addition to Lowe’s military discount program, Lowe’s offers employment opportunities for military personnel after their service ends. More than 14,000 military, veterans and military spouses work throughout the organization. Currently, more than 700 employees are deployed to active duty and Lowe’s provides differential pay during their service, along with other benefits to help them and their families. Lowe’s also supports veteran-owned suppliers through its supplier diversity program and is actively involved in programs like the Employer Support of the Guard and Reserve (ESGR) and the Military Spouse Employee Partnership (MSEP).
All this information was taken into consideration by VIQTORY (formerly Victory Media), the company behind the Military Friendly® standard, when assessing Lowe’s for the award. The organization uses a uses a data-driven scoring system to determine what organizations are eligible for any of the several Military Friendly® designations. To be a top “Brand,” a company must demonstrate its commitment and support to the military community throughout its operation, including its:
- Community investment and partnership
- Consumer protections and support
- Transparency and reporting
- Policies and governance
- Culture commitment
VIQTORY also analyzes public data sources, proprietary data from a survey they administer and personal data from surveys taken by veterans to assess designations. You can learn more about Military Friendly® here.
Lowe’s has been the recipient of numerous other military awards, including the Department of Defense Freedom Award and the ESGR Patriot Award. Read other Open House stories about Lowe’s support of the military here.