A mosaic of two Adirondack chairs facing the sunset achieved the title of the world’s largest paintbrush mosaic, thanks in part to Lowe’s customers and employees at stores in five states.
Team members at PPG, makers of Olympic Paints & Stains wanted to do something interactive to promote the new weather-ready application for its line of stains and sealants, which provides a wider window of time to stain wood, even in adverse weather conditions.
The Olympic team worked with Guinness World Records to find a title that tied to the benefits of weather-ready technology, and found that the world’s largest paintbrush mosaic would be a great fit.
“We liked the paintbrush mosaic because it was so interactive,” said Alison Bruce, senior manager for Olympic Stains. “We could build (the mosaic) at a number of Lowe’s locations and have a big reveal at the end.”
The Olympic team traveled more than 1,500 miles and visited 21 Lowe’s stores in five weeks to set the record this summer. At each stop, customers dipped their brush in the stain, wrote their name on the brush and placed it in the mosaic. Wooster brushes donated 33,000 paintbrushes to create the mosaic.
Olympic chose an image for the mosaic that tied back to the product, but was relevant to the time of year.
“We have a 140 stain colors in the Olympic Maximum palate, and used 33 colors in the mosaic,” Bruce said. “We wanted to make sure we were showcasing as much color as possible, but colors that are realistic for homeowners to use on their decks such as browns, golds and reds.”
The record-breaking Olympic paintbrush mosaic measured more than 85 square feet. Because of the mural’s large size, each store location worked on individual sections. Customers were shown an image of the finished product so they could see the end goal. However, the completed mosaic was not revealed in its entirety until the tour concluded at Lowe’s Northlake store in Charlotte, N.C. Jeffery Frier, a veteran and district commander of the local VFW chapter, had the honor of placing the final paintbrush to complete the mosaic.