Days before the Kansas City Chiefs and the San Francisco 49ers battle for the Lombardi trophy in Super Bowl LIV, Lowe’s celebrated its first year as the Official Home Improvement Sponsor of the NFL by and encouraging fans to “Bring It Home.”
Inspired by the 32 NFL teams who try to bring home a championship each season, Lowe’s Super Bowl campaign – “Bring it Home” was designed to let customers know that Lowe’s is the place to get ready for Super Bowl LIV. Whether it’s new deck lights, updated paint, a new grill or cooler, or one of the 10,000 NFL-branded products sold on Lowes.com, Lowe’s is ready to help NFL fans turn their homes into the ultimate viewing spot for the Super Bowl.
In celebration of the Bring it Home campaign, Lowe’s Super Bowl plans include encouraging fans to prepare for the big game with products, tips and team-inspired dwellings, engaging associates and ensuring the company makes a lasting impact in Miami through community involvement.
Check out the below for more information on Lowe’s at Super Bowl LIV in Miami.
Lowe’s Hometown at Super Bowl Experience
In celebration of the Bring it Home campaign, Lowe’s will bring to life an exciting first of its kind NFL-themed neighborhood at this year’s Super Bowl Experience in Miami, called Lowe’s Hometown. Lowe’s Hometown features 32 custom dwellings featuring team logos, colors and characteristics of each team’s region and fan traditions all in one place. From the gold-mining history of San Francisco, to the historic tailgating and barbecuing tradition of the Kansas City, “Lowe’s Hometown” is a completely interactive experience designed to engage, wow and inspire fans.
Rebuilding Historic West Coconut Grove
More than 200 volunteers from Lowe’s, Rebuilding Together and local organizations will provide critical home repairs as part of the 25th Annual Kickoff to Rebuild campaign, a Super Bowl-sanctioned event. NFL running back and Miami native Frank Gore will help volunteers replace roofs, renovate kitchens, install hurricane impact windows and wheelchair ramps, paint, landscape and more.
Lowe’s and Rebuilding Together have been partnering on Kickoff to Rebuild events, held in conjunction with the Super Bowl host city, for the past 14 years. Both companies look to address the importance of having a safe and healthy home.
Giving the Community a Face-lift
Lowe’s Heroes volunteers will participate in the revitalization of Gwen Cherry Park as part of the NFL’s Huddle for 100. Attended by the NFL commissioner and community leaders, our volunteers will give the neighborhood park a needed facelift by planting trees, building a community garden, installing benches and more. The Huddle for 100 commemorates the NFL’s centennial season and is a year-long call-to-action designed to get 1 million people to volunteer 100 minutes of their time.
Throughout the month of January, Lowe’s honored its hard-working associates in high performing stores around the country with NFL-themed parties featuring visits from NFL players, autographed items and NFL merchandise. In Miami during Super Bowl week, Lowe’s will engage its local associates by hosting similar parties featuring visits from the Lombardi Trophy and NFL players.
San Francisco Fan Wins Super Bowl Sweepstakes
On Black Friday, each Lowe’s store offered its first 300 customers in-store the chance to enter to win two tickets to Super Bowl LIV. The winner hails from Truckee, California and previously lived in San Francisco for 45 years. The winner is a fan of the San Francisco 49ers and can’t wait to see the team face off in the big game.