Temperatures are rising and flowers are blooming, which means spring is not far away. This year, Lowe’s is harnessing the power of augmented reality to help customers refresh their outdoor spaces before the season gets underway.
Beginning March 19, Android users with ARCore-enabled devices can see what certain products will look like in their homes – before buying them! This is made possible by a new augmented reality feature called “View in Your Space,” that can be accessed within the Lowe’s consumer app.
Lowe’s research shows that customers take several weeks to mull over big-ticket purchases, like grills and patio furniture. With View in Your Space, customers can place lifelike, size-accurate items from Lowe’s spring catalog into their outdoor spaces with confidence that it will not only fit, but also match its surroundings.
To use “View In Your Space,” consumers can tap on the “View in Your Space” option while browsing products in the Lowe’s consumer app. Next, the customer is prompted to scan their surroundings, wait a couple of seconds as the item appears in augmented reality and then drag and drop into their desired spot. An icon in the lower right-hand corner allows the customer to add the item to their cart. Another unique feature of View in Your Space is the ability for the customer to walk around the product, viewing it in different perspectives, while the item remains scaled-to-size and in place.
Every year, visualization barriers and a lack of design assistance contribute to the stalling out of more than $70 billion in home improvement projects. With the addition of “View In Your Space” to Lowe’s arsenal of virtual and augmented reality power tools, Lowe’s is helping customers break through barriers and get their projects to completion.
See how the augmented reality experience works by watching the short video below.