Lowe’s launches The UpSkill Project nationwide on July 17. While Lowe’s employees have helped customers love where they live in stores, online and on the phone, The UpSkill Project crosses the threshold into their homes. It’s an initiative to help customers learn right in their homes the DIY skills that will bring their home improvement projects to life.
This is no magic makeover. It is about sweat equity and paying it forward.
Customers in select areas across the country submit a video detailing the skills they want to learn through a project. Lowe’s selects certain projects based on the submissions, and then goes into their home for two days. Employees work side-by-side with the individual – and sometimes their friends and family – to teach them the skills to get their project done.
Watch a quick video about The UpSkill Project.
After participants complete their projects, they will in turn teach those skills to their family, friends and neighbors. How is it turning out? Just ask Aaron Jura in New Orleans, Louisiana.
With the help of Lowe’s project authorities, Jura transformed his back yard into a beautiful landscaped area with a retaining wall and garden. Better than having his project complete, he has the confidence to keep going, and he’s already paying it forward. The weekend after his The UpSkill Project experience, Jura and his roommate completed a stamped concrete patio. Next up, he has his sights set on a pergola this fall. If all that wasn’t enough, he now has friends at his local Lowe’s in New Orleans.
Watch Aaron’s story.
Visit The UpSkill Project website to find out if it is coming to your area.