Can’t find what you’re looking for at Lowe’s? Then just glance at your watch.
Lowe’s is simplifying the in-store shopping experience with wearables to make it easier for customers to recall their shopping lists, find products in-aisle and track purchase history.
Customers often want to get into and out of the store quickly, and their hands are sometimes tied up while pushing carts or carrying supplies for their home improvement projects. By connecting wearables to Lowe’s shopping app, customers can find the aisle locations for products in the store simply by glancing at their wrist. And they can add their purchases to their MyLowe’s account during checkout without ever having to pull their phone out of their pocket or purse. With the MyLowe’s tool, they can then track what they’ve purchased and organize their shopping lists.
Lowe’s apps, whether viewed on phones or on wrists, are designed to make shopping easier and to help customers get the right products at the right pace. For Lowe’s, introducing wearables was a logical step in creating a better shopping experience that uses the tools and technology customers prefer. Gihad Jawhar, Lowe’s vice president of digital, fittingly calls these new devices “Lowe’s power tools.”
“We’re focused on making things more convenient and simpler for the customer, and in ways that differentiate Lowe’s,” he said. “To do that, we’re investing in ‘power tools’ designed to help customers interact with Lowe’s creatively and efficiently.”
Lowe’s introduced Android Wear as a companion to the Android shopping app and then quickly followed suit with the Apple Watch after seeing the rapid adoption and routine customer use. With the newly redesigned Lowe’s shopping apps for Android and iOS, Lowe’s kept the wearable features its customers love while enhancing the design and fidelity.
Wearers get more out of their Lowe’s shopping app because the most relevant information is available in un-intrusive ways. “Our Android Wear and Apple Watch apps were really designed to enhance the in-store shopping experience, but users tend to build their shopping lists and map routes before arriving,” Jawhar said.
Looking forward, Lowe’s recognizes the new wave of home automation, virtual reality and other emerging trends that appeal to customers. Its digital teams are working on innovative next-generation products that will continue to add real value and meet those early adopters looking to stay ahead of the curve.